ROI

	Lifetime Value of a Customer
A	Dollar Amount of Average Sale
B	No. of Sales per Year
C	No. of Years a Customer
D	Additional Customer Referrals per Year
E	% of Referrals Who Become Customers
F	Gross Sales per Year per Customer (A x B)	$0
G	Gross Sales Over Lifetime (F x C)	$0
H	New Customers Annually from Referrals	0.0
I	Lifetime Sales from Referrals (H x C x G)	$0
J	Total Value of a Loyal Customer (I + G)	$0

	Subscribers (Size of List)		Promotions Per Month		Response Rate Percentage		Avg Dollar per Sale		Monthly Revenue	Annual Revenue
Baseline		X		X		X		=	$0	$0
	0	X	0	X	0%	X	$0	=	$0	$0

	Customer Count		Avg Dollar per Sale		Conversion / Response %		Monthly Sales	Annual Sales
Baseline		X		X		=	$0	$0
How to Get There?	?		?		?
% Increase							%	%
	0	X	$0	X	0.000%	=	$0	$0
Revenue Boost							$0	$0
Additional Monthly Product/Service Cost								$0
Net Revenue Increase							$0	$0
ROI								?%